“We Thought the Email Was Chopped — But the Clicks Said Otherwise”
(And Why A/B Testing Might Be Your Marketing Lifeline)
My client chat me and said:
“We don’t even know if anyone opens these emails.”
And honestly? I’m starting to question myself.
I’d just sent out two newsletters — with 2 different subject lines and tested first to 500 emails.
The subject line?
A: Crafted it with care:
👉 “Identifying friction points in your digital marketing journey”
B: The feels urgent one:
👉 “Why your digital marketing isn’t converting — and what to fix first”
Same body. Same offer. Different subject line.
No replies. No feedback.
Just… silence.
For a week, we waited.
I kept refreshing the dashboard.
0 replies. 0 comments. A few opens. Not much else.
I started to doubt:
→ Was the copy not clear enough?
→ Did we send it at the wrong time?
→ Was anyone actually reading?
But then… the click rate popped.
I was shocked.
The “feels urgent,” punchier version crushed the crafted with care.
People were reading. Quietly. Carefully.
Clicking the links. Checking the company site.
No one replied — but they were engaging.
That’s when I realized:
Not every result comes with a loud response.
In email marketing, silence doesn’t always mean failure.
Some people don’t reply — but they click. They read. They remember.
📉 No replies ≠ no impact
📈 Quiet clicks = quiet wins
Sometimes, your emails are working — you just need to let the data speak first.
👇 Let’s talk about the silent wins in marketing.
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